Structuring your European AR

One of the questions I get asked a lot is "what's the best way of structuring our AR in Europe?"

In an ideal world, companies would structure their analyst relations to best work with the analysts.

However none of us live in the ideal world and – unless you have the luxury of building up an AR function from scratch in a green-field company – you have to take into account factors such as the existing organisational structure, the budget and where it comes from, the corporate politics and the current AR staff.

Ultimately, there is no single right way to organise your analyst relations. Every company needs its own solution because every company has a different culture, different AR needs and different resources available.

We've written up a piece that goes into a little more detail on the main ways of organising EMEA analyst relations and the key questions to ask. If you'd like a copy, drop me an email (david AT sunesis-ar.com) and I'll send it over to you.