I was intrigued to read a press release from Analysys (www.analysys.com) a few days ago.
It predicted mobile penetration in Western Europe is to reach 100% by 2007. Apparently in the UK, Italy and Sweden, we're already there – 101% of the UK population have mobile phones compared to 104% in Italy and 103% in Sweden.
Now does this mean that everyone in these countries has a mobile phone? Of course not. It's because some people buy more than one phone or SIM card (and Analysys does explain this in its release).
But for me the headline impression is that everyone in Western Europe will have a mobile phone by 2007. Am I just being pedantic? I'd love to know what other people think.
Update: Sunday 15 May 2005, 18.19
The Sunday Times is running a story today which claims that the number of mobile phones in the UK may be overstated by as much as 15 million. It's based on a survey commissioned by Enders Analysis. The firm believes that "millions of phones are abandoned in drawers and essentially unused. Some are retained on company books because they occasionally receive a text message or a 'wrong number' call."
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