I was at Forrester's European ARM Council meeting last Friday. It was on Effective European Analyst Relations. It was a packed morning.
Duncan spoke on "the four rules for global AR" while Martha Bennett, vice-president and research director for Forrester's European financial services group, presented on "analyst peeves about vendors" and "vendor peeves about analysts" as well as providing Forrester's "top tips for briefings."
We also had Peter O'Neill, a principal consulting analyst, who spoke about "Challenges in the IT industry in Europe" before concluding with a pitch on why membership of the ARM Council is a good idea.
There were plenty of European AR folk there from companies such as Adobe, BT, Capgemini, Cisco, CSC, Dell, Deloitte, EDS. HP, IBM, RIM, Unisys and Vodafone. Among them was a smattering of PR agencies.
I'm still mulling over my views and will be posting again on this subject. My first impression? The networking opportunities are great but the subscription cost is steep.
I'm looking forward to seeing what the folks over at Armadgeddon, Analyst Equity and Serendipp have to say.