Friday, May 19, 2006

New AR blogger

Somill Hwang of Bite has written a great post on the value and true nature of AR.

It's called Analyst Relations - the "other" relations and includes truisms such as:

"It's tough enough to explain PR to my relatives...I don't even bother mentioning AR to my friends and family"

and

"Instead of driving sales via BusinessWeek covers, AR focuses on raising a company's profile during those closed-door moments when customers ask analysts where they should put their money."

It's a back to basics post on what AR should be about. Well worth checking out.

1 comment:

Somill said...

Hi David,

Thanks for linking my post to your site. I've been meeting so many PR and marketing executives who overlook the true value of AR, I felt compelled to write this piece. I'm so glad to find other people who feel the same way.

Cheers,
Somill