As so many of my fellow AR bloggers have already said, we're delighted to have Yankee Group presenting at next week's IIAR Forum.
Camille Mendler, vice president of the Enterprise Research group, and Ajay Sule, senior regional vice president for international sales, will join us for the meeting which is taking place at Hill & Knowlton's offices in London on 26 July (thank you Dom).
It should be an interesting session. Yankee is best known in Europe for its work in the telecoms space but outside of that arena doesn't really have a profile. There are continued rumours flying around about it expanding into other areas over here or retrenching back into telecoms in the US.
I for one am looking forward to hearing how the company is planning to develop itself. With the continued trend towards consolidation, where and how does Yankee see itself fitting into the market in the future?
The meeting is open to all IIAR members. We also have a few places available for guests - please contact IIAR secretary Hannah Kirkman for more information.
Note: For anyone not familar with us, the IIAR (Institute of Industry Analyst Relations) is an organisation dedicated to raising industry awareness of the value of analyst relations, promoting and sharing best practice in AR, enhancing communications between vendors and analyst firms, and providing opportunities for AR professionals to meet and network with their industry peers.
The IIAR draws its membership from a broad spectrum of AR practitioners including vendors, AR consultants and training providers.
I am a board member along with Duncan Chapple, David Taylor, Ludovic Leforestier and Susanne Huebner.