Friday, June 10, 2005

Why are YOU talking to the analysts

Don't talk to the analysts just because

a) it's what you have always done,
b) it's what everyone else does or
c) it's what everyone else says that you should do.

Every time you think about setting up an analyst briefing, ask yourself "why am I doing this?"

Then - knowing your purpose - you can ask "is this analyst the right person for me to be talking to? Is there someone out there who'd be more appropriate?"

It goes right back to basics but - hey - sometimes that can be a good thing!

PR-Guy makes the point in a far more entertaining style PR Squared: Skipping The Analyst Circuit

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