Friday, May 19, 2006

New AR blogger

Somill Hwang of Bite has written a great post on the value and true nature of AR.

It's called Analyst Relations - the "other" relations and includes truisms such as:

"It's tough enough to explain PR to my relatives...I don't even bother mentioning AR to my friends and family"


"Instead of driving sales via BusinessWeek covers, AR focuses on raising a company's profile during those closed-door moments when customers ask analysts where they should put their money."

It's a back to basics post on what AR should be about. Well worth checking out.

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