Tuesday, January 29, 2008

Bloor on Analyst Relations

Robin Bloor has begun a series of blog posts called 'Analyst Relations: Dealing with Analysts'.

The series is pitched as providing "advice to technology vendors on how to become more effective in their relationships with analysts." Alternatively, Robin describes it as "a campaign to make my job easier."

I always find it interesting to see what analysts have to say on the subject of AR and Robin speaks a lot of sense. Any experienced AR professional worth their salary will find little new in what Robin says but he articulates the fundamentals in a very clear and easy to read way.

For beginners to AR (and for the many, many PR folk who really don't get the industry analysts or understand how to work with them), Robin's series should be required reading.

There are two posts so far (links below). I am looking forward to seeing more.

The Pre-Briefing

AR or PR

PS - I also found The IT Analyst Gallery on Robin's site. Very entertaining.

1 comment:

Anonymous said...

Hi David, Thanks for the heads up. I think that the analysts weighing in with tips for AR is quite helpful.

BTW, I linked to this post at http://sagecircle.wordpress.com/2008/01/30/reading-list-for-january-30-2008/