Neil Ward-Dutton has a good post about how jargon / TLA-based sales and marketing is still being supported by some (un-named) analyst firms...
http://www.mwdadvisors.com/blog/2005/07/calling-time-on-esb.html
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About Me
- David Rossiter
- I've been working in Industry Analyst Relations for over 10 years.
I've helped companies like Accenture, Adobe, CSC, Fujitsu, Hitachi, HP, Huawei, Logica, Nortel, RIM and Vodafone to understand and take advantage of analyst insight and influence.
I currently run Sunesis, the industry analyst relations consultancy which is part of The Good Relations Group and owned by Chime Communications.
I've also been closely involved with the IIAR (Institute of Industry Analyst Relations) since helping to found it.
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