Update: Paolo's hair raised £730 for charity. Nice one.
Paolo Pescatore, from IDC's European mobile and wireless team, has gone blonde. And it's all for charity.
It started as a joke (if you really want to know, you can ask Paolo to tell you the story) but so many people offered to contribute, he decided to go through with it.
Paolo is donating all the money he collects to the Great Ormond Street children's hospital .