My esteemed colleague Antony Mayfield is leaving Harvard PR (a sister firm within the Bell Pottinger Group) to join a search engine optimisation firm, Spannerworks.
What has this got to do with industry analysts? Well, very little.
But Antony's explanation for his move is a real insight into influence and how it could be changing.
His "10 reasons I am leaving PR consultancy to join an SEO" post is well worth a read.