Monday, July 03, 2006

More about influence than analysts

My esteemed colleague Antony Mayfield is leaving Harvard PR (a sister firm within the Bell Pottinger Group) to join a search engine optimisation firm, Spannerworks.

What has this got to do with industry analysts? Well, very little.

But Antony's explanation for his move is a real insight into influence and how it could be changing.

His "10 reasons I am leaving PR consultancy to join an SEO" post is well worth a read.

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